![]() To weigh our options, we conducted consumer research to understand what our fans care most about when it comes to their ice cream. "Please know we did not make the decision to change our carton size lightly. ![]() And the company has been very forthcoming about it, saying in a statement: Yes, those yummy tubs of Oregon-made Tillamook Ice Cream have gotten smaller. You can read what else they learned, and their tips for shoppers here.īut which delicious northwest favorite has gotten smaller? (Drum roll, please.) Is Tillamook Ice Cream Shrinking? Even Costco's Kirkland Brand Toilet Paper can't spare a square, reducing their bulk-packaged rolls of TP from 96 sq.Tropicana Orange Juice is now 59 oz., down from 64 oz.That stack of singles from Kraft American Cheese has been down-sized by 2 slices.In other words, companies know you have a budget you want to stick to, so instead of gouging you for more money, they've kept the price as-is and decreased the product size a teeny bit.Įxamples of Products Getting Smaller Due to InflationĬonsumer Reportsrecently studied the matter in depth, as they do, and below are a few of their findings. Yes, you are technically getting less for your money, but the shrinking size of the product was done in an effort to keep the store-price the same. You may ask yourself, "WTH? Am I paying more for this?" The answer is YES.
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